Furniture re-imagined!

Being crafty was a passion of Melanie's long before SimpliNew was born. It began with sewing homemade Halloween costumes for her kids. As they grew older, Melanie's interest became more geared to being crafty around the rest of her home. Melanie thoughtfully designed and decorated each space over the years, and as her tastes changed, so did each room. It wasn't until her second oldest graduated from college, did SimpliNew come to be. Her daughter needed to make a home, but did not have the funds available to shop at big box retailers. To furnish her apartment, Melanie hunted for finds at Goodwill and on Craigslist, which she then re-painted to fit her daughter's aesthetic. 

At the encouragement of her husband Jim, Melanie began selling pieces on her Etsy store, and as SimpliNew grew, she found her way into several local stores in the Annapolis area, joining Local by Design/Artisans Market in September 2017. 

Melanie recently started the next chapter of Simpli New in 2026, she and Jim moved to the Wilmington NC area.  While a big family change, it has offered new opportunities for Simpli New to find new types of furniture and incorporate local vibrant colors and coastal design.

Melanie still continues to bring new life into mid-century modern pieces and the classics (which she still loves and paints).

*picture of Melanie thrifting in the Hamptons, Nov 2017.